Google Analytics e-commerce tracking is a powerful tool which enables businesses to map their website data with transaction data. They can fully know which traffic sources can drive their sales most, what products are the best sellers on their site, who their customers are and more. For a long time, Galaxy Cinema has driven traffic to their site without knowing how many sales they could get and in which traffic sources were worth to invest. But now, they can clearly know how many sales are being generated daily and the conversion rate of each traffic source they are investing so they can allocate their budget better and make better decisions for their digital strategy.
First of all, we analyzed what data they got and to which pages those data should push. We had a table as below:
For example, customer data included member ID, gender, city, register date, etc can be pushed to every page after the customer signed in their account or movie data just can be pushed to certain pages which contain movie info such as now showing pages, coming soon pages, movie review pages.